Tales of Illumination is a contemporary luxury brand dedicated to transforming moments and spaces through the power of scent, design, and storytelling.

Founded by Peter Gentzel, Tales of Illumination is rooted in the belief that scent is a medium for creativity, reflection, and connection. Inspired by Peter’s own journey of discovery and fueled by years of expertise working with the world’s most iconic luxury brands, the brand seeks to create products that spark transformation and ignite emotions.

Blending craftsmanship with cultural relevance, Tales of Illumination draws from the worlds of art, music, fashion & modern design. Every piece designed to evoke the spirit of the present moment while honoring timeless principles.

Collaborating with master perfumers in Grasse, the heart of fine fragrance, and Scandinavian designers, the brand creates objects that feel as bold as they are refined.

Tales of Illumination isn’t just about scent; it’s about moments. Moments where the noise fades, and you feel connected to your truest self. Moments where light and fragrance transform not just your space, but your perspective.

Through thoughtful design, meticulous craftsmanship, and a deep connection to contemporary culture, Tales of Illumination offers a new standard in modern luxury, creating products that inspire creativity, calm, and connection.

Designed in Stockholm & London.

Crafted in Grasse.